Article
The Melodramas of Globalization
This article posits a homology between (1) the developmentalist logic endemic
to hegemonic discourses of globalization and (2) the logic of the ‘too late’ that
drives the melodrama genre, to argue that the experience of globalization is,
itself, highly melodramatic. Focusing on the far-reaching transformations of the
Mumbai-based fi lm industry and its global epiphenomenon ‘Bollywood’, the
article critically analyzes the hooplas and anxieties that structure contemporary
Indian cultural nationalism. Countering overarching prognoses of global
homogenization, it draws attention to the myriad ground-level transactions
through which difference is capitalized and managed. This understanding
of melodrama as the persistence of difference helps explain the continuing
popularity of the genre in the global South.